Google My Business step-by-step basics for healthcare practices

The platform allows you to publish content across most well known social media platforms and you can do it in bulk or on an individual basis. When I was communicating with their customer service representative it became evident that Google Posts as a service was not currently their domain expertise. It seems more like something that they have just recently learned about and might not be fully up to date on all the nuances just yet. They did push their white label solution several times in my communication with them.

Make sure all the information on your profile is not only accurate, but complete. Every now and then, take the time to update your office hours, services, and photos to stay active. Once you choose your main category, Google will prompt you greenlink funding reviews to choose category-specific features, which will make your profile more visible and resourceful for new visitors. To improve your search engine rankings, start by creating an individual, content-rich web page for each service you offer.

Four online elements help define how well your healthcare practice performs in the digital world. Double and triple check your business information, especially your address, on Google My Business. You might also be asked to verify your address through a postcard or phone call. Even if you’ve updated your Google My Business listing with your website’s URL, also check to see if your services are listed on any third-party platforms. Ensuring service menus are accurate throughout the web will help improve the data Google is collecting. Now through Google My Business, you can add a URL from your own site that lists the services you provide.

Categories are attached to your Google My Business listing and are among the primary signals Google uses to assign relevance to your practice listing. Follow these expert step-by-step tips to capitalize on this free, powerful online tool. Before moving on to some advanced optimizations, you’ll need to verify the business you just listed as yours. Statcounter, and has held at least 84 percent of searches every month, dating back to March of 2016. BrightLocal, five percent of Google My Business listing views result in a website click, call, or direct request.

Discover the best traffic-driving keywords for your site from our index of over 500 million real keywords. “The biggest downside to Luma is the limitations as it relates to scheduling specifics for doctors. There is some of flexibility.” “Then request them to publish their reviews publicly on GMB. This has been great for our business and increased the sheer number of positive reviews on our GMB sites ten-fold.”

This is by no means a comprehensive list of all the companies that offer Google Posts. The companies that we included in this article are the ones that repeatedly came up when I asked people in the local search community which companies they had used or had heard of. We get a ton of questions from business owners and fellow SEO’s related to all aspects of digital marketing. Every so often we come across questions that seem to be asked over and over again.

In August, PatientPop was the first healthcare technology provider to offer online appointment scheduling for practices through Google. The capability enables patients to effortlessly book online appointments directly through a practice listing on Google, decreasing the steps needed to convert a prospect into a patient. The search engine also advises including a photo of the exterior of your building, so patients can find your physical location easily. Make sure your backgrounds have good lighting, and you have high-quality pictures that represent your business attributes. 74 percent of patients told us that they find online reviews very or extremely important. The majority of people (69.3 percent) cited Google as the website they’re most likely to look for reviews of healthcare providers.

Google mines patient reviews to come up with keywords that describe your practice. If patients continually mention that particular unique attribute in their reviews, Google will give you a bump in relevancy for those terms. Enhancing your listing is a time investment, but it can pay off.

Its software empowers healthcare providers to thrive in the digital age by combining the tools needed to grow their practice, modernize their patient experience and streamline their front office in a single solution. For more information, please visit and follow @PatientPop. PatientPop is the leader in practice growth with the only all-in-one solution that empowers healthcare providers to improve every digital touchpoint of the patient journey. As experts in the healthcare technology space, PatientPop makes it easy for providers to thrive in the consumerization of healthcare and promote their practice online, attract patients, and retain them for life.

If I was already a Yext partner I would absolutely be utilizing their Google Posts integration. But I wouldn’t purchase a Yext subscription if my primary goal was managing Google Posts. As Director of Local SEO and Marketing, Joel oversees local search to ensure PatientPop customers have the latest tools and technology to optimize their online presence. Aim for a clean, user-friendly, streamlined design that is easy to navigate. Keep your homepage simple, allowing patients to easily find the key information they need. Get prospective patients familiar with your practice by featuring high-resolution images of your office, providers, and staff.